Zambian Content Creators You Need to Follow Right Now
Let's be honest with each other. It is a long weekend, Christ has died and risen, and you are on your phone. There is no judgment here. But if you are going to spend the next few hours doomscrolling anyway, you might as well be watching something that actually means something. Zambian content is having a moment, and these five creators are a big reason why.
Tabo Daka
If there is one creator who makes you want to revamp your wardrobe and rethink your next holiday immediately, it is Tabo Daka. She is a lifestyle, fashion, and beauty influencer active on TikTok and Instagram, and her content has that rare quality of being aspirational without feeling fake.
Vacation outfits, makeup looks, curated aesthetic posts, she does it all with a visual style people in the industry have started calling her 5-star aesthetic, and honestly, it tracks.
She was recognised as a finalist at the Zamtel Social Media Awards 2024/25, which tells you exactly where she sits in the Zambian digital space. She is not just someone who posts pretty pictures. She works with high-profile brands and produces vlog-style content that keeps her audience coming back. The kind of creator many aspire to be, and for a good reason.
Sampa Nakamba
Sampa Nakamba is the kind of creator who makes you proud of where you come from. She is a cultural and culinary storyteller who has built her following by doing something most lifestyle creators overlook: she actually celebrates Zambian heritage rather than treating it as a backdrop. You will find her cooking on a mbaula, wearing chitenge outfits, sharing content on Zambian food like vitumbuwa and michopo, and hosting conversations about creative businesses, beauty, and entrepreneurship.
What makes her stand out is that she does not perform culture for an outside audience. She creates for people who already live it, and that authenticity is exactly why her community keeps growing.
Nkwazi Unfiltered
The name says it all. Nkwazi Unfiltered is exactly what it sounds like: a raw, unpolished, and completely intentional podcast.
It is an interview-based digital content series produced by Nkwazi Magazine, Zambia's leading in-flight magazine, and it is built around one idea: letting influential Zambian and African figures speak without a script.
The guests range from business leaders and activists to creatives. The format is long-form and intimate, the kind of interview where you actually learn something about the person rather than just their highlight reel.
As part of Nkwazi Magazine's wider digital push, the series is available on YouTube. If you have never watched an episode, this long weekend is a good place to start.
Mix Kasamwa
Mix Kasamwa makes Lusaka look cinematic. Based in the capital and self-described as "Lusaka's Hardest Ohn," he creates high-energy vlogs and short films that capture urban Zambian life with a level of production quality that genuinely surprises you.
He directed and produced TILU, a series focused on Zambian university life and social issues. He has also hosted masterclasses on film production, which says a lot about how seriously he takes the craft.
His content lives on TikTok, Facebook, and YouTube, and if you spend any time on #zambiantiktok, you have almost certainly already come across him. He is funny, he is sharp, and he makes content that brings, as he puts it, joy and pride. That combination is harder to pull off than it looks.
Jyoti
Jyoncenaa is one of those people who operates on multiple levels at once. She is a content creator, social media manager, and digital strategist, and is known in Zambian creative circles for producing content with purpose rather than just for its own sake.
Her work sits at the intersection of creative storytelling and digital strategy, and she documents her process in a way that gives her audience a genuine look behind the scenes.
In a space full of people selling a lifestyle, Jyoti is quietly building something more useful. She is part of the local creative economy and is actively shaping how Zambian brands show up online. If you are interested in content, digital culture, or just watching someone who clearly knows what they are doing, her page is worth your time.
Why Zambian Content Creators Are the Real Deal
The best thing about following local creators is that the content actually makes sense to you. You do not have to translate references or pretend that trends from elsewhere apply to your life. Tabo, Sampa, Nkwazi, Mix and Jyoti are all doing something different, but they share one thing: they are making content for Zambians, about Zambian life, and their audiences can feel that. That is not a small thing.
So keep scrolling. But scroll towards something good.
